Super Searcher Tips & Tools

Presenter: Mary Ellen Bates, Bates Information Services, Inc.

Images
Tineye.com – find any version of image, sort results by oldest, first live link is probably the original
Google images “related images”
Bing “Image Match” Is anyone using our photos? Is this person’s profile legit?
Bing’s Images Search - Scroll down for bars to People interested in…also searched for Refine your search for… Collections for…Pinterest, etc.

Different search results when using different search terms
Uber market strategy, vs. What is Uber’s market strategy vs. Uber “market strategy”.
Try not only different words but different levels of sophistication.
Word order still matters – different results with different word order.

Limits
Bing: Look for databases: [topic] database OR “data set”
Bing only: contains:mp3, contains:xls
Limit searches to gov sites – include site:.gov in search string

Google Trends – where does the org have mind-share? How does it compare to competitors? How has that changed over time? Google.com/trends. Provides visual of frequency of search term use, broken down by country.

Filtering tools – MS Academic – academic.research.microsoft.com – not comprehensive for articles but check left side for filtering options to see top authors, journals, organizations, keywords

Glean insight from web sites – Where did their execs come from? Internal promotion? Outside the industry? (check bios) How can you contact the org? Product options

Find Tweets w/links to URL (even if w/in shortened URL) – www.epa.gov “climate change”

SocialMention.com – social media aggregator. Can track sentiment, passion, reach – monitor this over time for your employer.

LinkedIn insights from job listings – advanced search, keywords, location, job function, experience level

Slides can be found at: BatesInfo.com/extras