As a joke the speaker is calling his marketing director, who is speaking in a different room, this is hilarious. As in, not really. Moving on.
Things that are measured
Activity metrics
How many posts etc.
To show what staff is doing, where.
Audience metrics
How many followers
Shows growth over time. Used the same as door count or reference desk statistics.
Engagement metrics
Retweets, comments and the like
Proves that customers are interacting with a service area.
Referral Metrics
Going from social media to the library's website, clickthroughs
ROI
Is posting causing more library services to be used?
Determining which platform to use depends on demographics, age, gender, geography.
Social media is a good way around content management based websites that are locked down and can't be edited or changed.
You are not going to get any kids to follow a library. Anywhere.
Facebook
Instagram
Periscope
Twitter
Tumblr
Vine
LinkedIn
Snapchat
Yikyak
Build a team
Find people who use and like so
Collaborate with people already in place
Recruit from different library departments
Create a posting schedule
Consider issues of workflow
STAFF NEEDS TIME TO PUT MATERIAL TOGETHER!!!!!!!!!!
To lead you must follow, follow everybody cool in your community.
Develope a unique authorial voice and stick to it. The larger the group the more difficult this will be
Figure out the ideal number of posts to create per day
All posts should be timely, relevant, well constructed and engaging
Find the magic mix of content, promotional, educational and entertaining.
Monitor incoming notifications
Exact to success and failure by staying nimble and changing strategy
Twitter tips
Work the tags
Don't forget your @s
Include images whenever possible
Use the built in analytics
Goodreads = "mostly nobody cares"
Buffer instead of hootsuite.
This guy is passing around a bag of gummy candy throughout the auditorium, it's just going from person to person. Pretty communal and impressive to see. Gummy candy, gross.
From your post it sounds like social media is good to gain attention, but the kids/teens" will not admit to using / following? Is that a given, or do you have to cater a separate page / voice for them?
ReplyDeleteAlso - communal candy - EWWWW!!!! It sounds really sweet, and I do love candy, but the germs! Agghhh!
Kids are just not going to follow or pay attention to the library. It's not a matter of voice, it's just that it's a library.
ReplyDeleteYes, libraries aren't cool, and Facebook is not cool, but I do think there are ways around this. While they might not follow library accounts, there is a better chance of teens following individual librarian accounts, if they think these people are interesting or cool. For example Dani (use to work for Rancho) has an Instagram account of her library persona. And while she is not going viral anytime soon, she does have a solid group of teens that follow this account. She posts teen program flyers, pictures of library events, and promotes the Instagram account in her programs--will have them take out their phones and follow and give them a hashtag to use when taking pictures. I don't think tween/teens are a complete lost cause, but yes, you are not going to get a large amount of teen followers, no matter what you do.
ReplyDelete"Buffer instead of hootsuite" What does that mean? Jennifer makes an interesting point about following people vs. the library organization - I could see people following Miguel's character Stuart.
ReplyDelete