Mobile Strategies Best Practices

Presenter: Tony Medrano, Boopsie


Adults spend 3 hrs/day on mobile devices – it's the primary method of Internet access for 51%
90% mobile device time spent in apps vs. browser
Apps – ease of access, more specialized, faster

 

How do different segments of your community use mobile devices?
Young adults 18-29 more likely to have only smart phone for Internet access
Larger % of Latinos & Blacks more heavily dependent on smart phone for Internet access than whites

 

Increase engagement w/your community by having the library as an icon on the patron’s desktop, with login information already there. Less is more – fewer clicks, doesn’t need to be everything to everybody.

 

Best practices – unique to community

• Have scalable strategy for community outreach
• Make it easy for staff to implement and maintain
• Increase usage of expensive subscriptions
• Keep operating costs down
• Protect your library from how quickly technology changes
• Use and build your library’s brand in the community
• With library app, digital resource usage increases by 35%

Recommendations

• Establish broad goals re mobile
• Better reach?
• Increase circ?
• Increase engagement?
• Identify your target audience(s) and their need(s)
• Define your ROI expectations and continuously measure