Forces that affect and alter how we search and what information we find
Force 1: SEOs
Force 2: Clickbaiters
Creates "curiosity gap"
Force 3: Sponsored Content
Looks substantive but is an advertisement
Force 4: Self Promoters
Shows picture of Trump. People working the system and being rewarded for it.
Force 5: GOOGLE
Google has been primarily focused on serving the researcher. Keeps spammers and black hat SEOs out. Admirably. On other hand...
1. Google ranks pages on an algorithm based on popularity. This description is a simplification, but it means pages are ranked I only one fashion or formula. Biased towards popularity. Works,l but does have limits.
2. Has a Father knows best behavior. Google guides us by personalizing search results or changing features and algorithm without telling us.
Technologies are increasing using our personal data to make assumptions about what we want.
Here's how you can take back control
Google tip 1: Settings.
Turn on do not use private results, incognito mode
Restrict to file type search
Restrict to site search
Mind your keywords
Search verbatim, engaged after the search is complete. It's in the search tools pull down box.
Search Google news or scholar.
Expert filters. Trusted sources are put in quotation marks as part of the search.
Write your answer into the search term. "The capital of Albania is"
Consider open source databases.
Base.net
Ssrn.com
Consider digital libraries
World digital library
Digitalcollections.nypl.org
Library of congress digital collections
Content curators
Scoop it http://www.scoop.it/
Talk to wise people
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